Supermarket Beauty Dupes Could Save Shoppers Hundreds. However, Do Economical Beauty Products Really Work?

A consumer holding beauty items Rachael Parnell
She states with some lookalikes she "fails to see the distinction".

When Rachael Parnell learned a discounter was launching a recent product collection that seemed similar to items from premium company Augustinus Bader, she was "super excited".

The shopper dashed to her nearest shop to pick up the Lacura face cream for under £9 for 50ml - a tiny percentage of the £240 cost of the luxury brand 50ml item.

The smooth blue container and gold lid of the two creams look noticeably alike. Although Rachael has not used the luxury cream, she states she's impressed by the product so far.

She has been using skincare dupes from high street stores and grocery stores for some time, and she's not alone.

Over a 25% of UK buyers state they've tried a skincare or makeup dupe. This increases to 44 percent among 18-34 year olds, based on a February survey.

Lookalikes are skincare products that copy bigger name companies and provide cost-effective options to luxury products. They often have similar labels and design, but occasionally the components can vary significantly.

Comparison of high-end and affordable face creams Victoria Woollaston
High-end vs affordable: Augustinus Bader's 50ml face cream costs £240, while the supermarket's recent store-brand face cream is £8.49.

'High-Priced Is Not Necessarily Superior'

Skincare specialists contend many dupes to high-end brands are good quality and aid make beauty routines less expensive.

"In my opinion higher-priced is necessarily better," says dermatology expert one expert. "Not all budget beauty label is inferior - and not all high-end beauty item is the top."

"A number of [dupes] are really amazing," notes a skincare commentator, who hosts a podcast featuring public figures.

A lot of of the products modeled on high-end labels "disappear so fast, it's just insane," he observes.

Skincare expert Scott McGlynn Scott McGlynn
Skincare expert Scott McGlynn says some affordable items he has tested are "great".

Aesthetic and dermatology doctor a doctor argues alternatives are fine to use for "basic skincare" like hydrators and cleansers.

"Alternatives will serve a purpose," he comments. "They will do the essentials to a acceptable degree."

A consultant dermatologist, advises you can spend less when seeking single-ingredient products like HA, niacinamide and a moisturizing ingredient.

"If you're purchasing a single-ingredient item then you're likely going to be alright in using a lookalike or something which is quite affordable because there's very little that can cause issues," she explains.

'Don't Be Swayed by the Container'

But the professionals also advise consumers check details and note that more expensive items are sometimes worth the extra money.

Regarding high-end skincare, you're not just paying for the brand and advertising - often the elevated price tag also is due to the components and their quality, the strength of the effective element, the research utilized to develop the item, and studies into the item's efficacy, the expert notes.

Facialist another professional says it's valuable thinking about how certain alternatives can be offered so cheaply.

Sometimes, she believes they may include less effective components that lack as significant positive effects for the complexion, or the ingredients might not be as well sourced.

"The major uncertainty is 'Why is it so inexpensive?'" she says.

Expert McGlynn says sometimes he's bought skincare items that look similar to a established brand but the product itself has "no resemblance to the luxury product".

"Don't be convinced by the packaging," he added.

Serums and creams on a shelf SimpleImages/Getty Images
Dr Bhate suggests sticking to more specialised labels for items with components like vitamin A or vitamin C.

For more complicated items or those with components that can aggravate the complexion if they're not formulated correctly, such as retinols or vitamin C serums, she recommends using medical-grade brands.

She says these typically have been subjected to costly tests to evaluate how successful they are.

Skincare products need to be tested before they can be sold in the UK, notes skin doctor Emma Wedgeworth.

When the brand advertises about the effectiveness of the item, it requires research to verify it, "but the seller does not necessarily have to do the testing" and can instead reference evidence done by different firms, she clarifies.

Read the Label of the Pack

Is there any ingredients that could suggest a product is inferior?

Ingredients on the list of the container are listed by concentration. "Ingredients to avoid that you need to avoid… is your petroleum-derived oil, your sodium lauryl sulfate, parfum, benzel peroxide" being {high up

Charles Miller
Charles Miller

An international business strategist with over 15 years of experience advising multinational corporations on market entry and sustainable growth.